Persona = People Newsletter #2
Hi Reader,
This newsletter landed in your inbox because you subscribed to Persona = People or attended an event where I, Adrienne Barnes, was a speaker. If you're no longer interested in learning about buyer personas or audience research feel free to unsubscribe here.
This week we have three research tips, two LinkedIn posts about buyer personas that don't suck, and one mega buyer persona database.
3 Research Tips
How to get users and customers on a call?
We came across this question on Twitter, and thought it made for a great persona = people tip.
My Top 3 tips for getting customers on a call.
1. Build a relationship with them.
Create a space where they can ask questions, share concerns, share insights etc.
2. Have a great product.
When people love using your product, they usually want to talk to you about it, and share with you their experiences.
3. Talk with them.
Yes, talking with customers/users begets more talking with customers/users. If you do it once, you’ll find it’s easier to do over and over again.
2 Interesting Posts
A lot of buyer persona information out there is copycat and produces lack luster results. I love to say that buyer personas suck, but they don't have to! With that in mind I wanted to share two LinkedIn posts that nailed it when it came to understanding the importance of a detailed and accurate buyer persona.
- Christian Krause says if your sales reps don't understand the persona all the product knowledge onboarding is worthless. Read his post here.
- Phoebe Lay says that knowing the buyer persona is a crucial part of any go-to-market strategy. You can find her post here.
1 Mega Database
At Best Buyer Persona we created the largest buyer persona database the internet has ever seen (or at least that we've ever seen)
We compiled all the latest and greatest content on buyer personas.
Want to watch a youtube video about creating personas? We gotch you.
Would you rather listen to a podcast? We gotch you.
Here it is! Free and ungated for your learning pleasure.
https://www.notion.so/BBP-Database-897d52abd547414f984b366ae659399a
Thanks for reading! If you liked or learned something this week I'd love if you shared this newsletter around.
I'll be in your inbox again on October 12th.
Thanks,
Adrienne Barnes
ANB SaaS Consulting
HiReader, This newsletter landed in your inbox because you subscribed to Persona = People or attended an event where I, Adrienne Barnes, was a speaker. If you're no longer interested in learning about buyer personas or audience research feel free to unsubscribe here. In this issue, I'm sharing the best questions you can ask to understand your buyers, a cool integration between my two favorite tools, and an Indie Hackers AMA that answered some bootstrapped founders most pressing questions...
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